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160. Kid Creature

“Kid Creature”, a tagline below the free hand drawing art over t-shirts struck my eyes when I was in Yoki Shop.

Heard a quite inspiring story of a 12 year old making his own line “Kid Creature” with his hand art drawings which are purely of his own imaginations. Each drawings over T-shirt shows his own way of expression. His line has been sold in few of the boutiques and retail stores.

He wants to donate 10% of the profit on all of his Kid Creature sales to help fight against cystic fibrosis. 

For more info, visit his web site, http://kidcreature.net/
 

159. Growing Clothes

“Growing our own cloths”, sounds so astounding.......and Yes it is possible.

Designer Suzanne Lee talks about her experiments with kombucha-based materials, which she uses as fabric and vegetable leather for clothing.

       

For more info, visit her web site, biocouture. She’s a Senior Research Fellow at Central Saint Martins in London.

158. Yoki Shop, I mean It

It was a great experience doing the store installation @ Yoki Shop.

The shop is cute located across the street of Newport Beach.

The store carries  vintage, surf and high fashion using overstock fabrics and trims to create unique, one-of-a-kind garments. They make new pieces every day which looks fresh and new. The store has a story and their designs have a story. The store is a great inspiration for kids, young designers and adults.

Yoki means Good in Japanese so the store is.

157. Emotions

Everyone admit or not have some kind of personal association to colors, like attraction, repulsion, love, hatred etc.

Mood associations, emotional reactions are evidence of meaning of colors....

Red: Exciting, powerful, energetic, passion, love, danger, affection, impulsive

Blue: soothing, tender, cool, calm, confidence

Yellow: Dazzling, cheerful, shallow, destructive

Green: Youthful, hope, nature, poison, danger

Purple: Sedate deceit, misery, dignified, adversity

Fusion of a design with meaning associated with colors brings up to entire different senses. Doing this exercise was brainstorming helping in knowing the exact association of colors with emotions. Seeing so many designs with various emotions and colors was so overpowering.

 

 

156. Kumare

Vikram Gandhi’s movie Kumare, a story of belief as it quoted in the beginning of movie

"Faith begins as an experiment and ends as an experience"

The movie begins with Vikram’s simple motive of tricking people with his fake avatar as Kumare Guru and as the movie goes it creates strong impact on Vikram’s own self.

Movie feels so cynical in the beginning and as it goes it makes you think.

I always wondered how the fake gurus are surviving and able to create such strong followers. After watching Kumare, I almost got all answers. 

155. Field Trip to South Coast Plaza

Had good time learning the visual displays of various retail stores @ South Coast Plaza.

We spent  time in front of the store analysing their visuals and learning their design elements and principals. Each store has its own story, art and creativity which is hidden in their window visual presentation. It not only creates pleasantness to the store but also welcomes consumers helping in healthy economy to the store.

Displays has both art and craft. Having constant change in visual concepts and formulas is very important. Improvising the window visuals not only gives freshness but also reflects the stores creative sense.

Louis Vuitton window conveys rich, busy corporate and carries all required brand values. They used various design elements like balance, intensity, contrast, texture, lines, perspective, rhythm, value, shape, repetition and flow.

The way the repetition of metal papers which are bent in different ways gives the flow, adds the perspective. The contrast they played using white and metallic gold over black perfectly worked out. The pose and looks of mannequins and the placement of the customised silver typewriters are flawless.

Pics of various retail stores window displays @ SCP.

 

154. NCL Fashion Show

Another great experience of volunteering  backstage @ National Charity League Fashion Show.

Working under James Campbell Productions, one of the LA’s premier fashion show and event producers was voluminous.

The production exposure was vast compared to Cameo’s Fashion Show. As the models were highschool teens who were not professionals, the experience is quite different and got to learn both pre and post show responsibilities of production team. 

154. Rebecca Taylor Charity Event - Mercy House

Rebecca Taylor's Trunk Show @ Fashion Island, was fun.

The event had Rebecca Taylor team and fashion stylist Leslie Christen with an evening of light bites, champagne, music and raffle prizes. 20% of the profit with go to benefit Mercy House to support their mission in helping homeless communities.

The newest collection seemed urban, sporty and trendy. Noticed lots of high waist tops, leather mixed with other fabric materials.