Had good time learning the visual displays of various retail stores @ South Coast Plaza.
We
spent time in front of the store analysing their visuals and learning
their design elements and principals. Each store has its own story, art
and creativity which is hidden in their window visual presentation. It
not only creates pleasantness to the store but also welcomes consumers
helping in healthy economy to the store.
Displays
has both art and craft. Having constant change in visual concepts and
formulas is very important. Improvising the window visuals not only
gives freshness but also reflects the stores creative sense.
Louis
Vuitton window conveys rich, busy corporate and carries all required
brand values. They used various design elements like balance, intensity,
contrast, texture, lines, perspective, rhythm, value, shape, repetition
and flow.
The
way the repetition of metal papers which are bent in different ways
gives the flow, adds the perspective. The contrast they played using
white and metallic gold over black perfectly worked out. The pose and
looks of mannequins and the placement of the customised silver
typewriters are flawless.
Pics of various retail stores window displays @ SCP.
.jpg)
