Recently
when I visited LAX airport, pictured this interesting photo of window of paper made owl with the tagline, “Los Angeles Zoo: Where learning happens
naturally”.
Zoo
being promoted as education place seemed quite interesting and
innovative. They chose “Owl which represents Wisdom”, “Gorilla which is
Colorful” and “Elephant which represents Memory” as their visual objects
with interesting tagline.
The Los Angeles Zoo
Campaign was developed : RLR Advertising, Pasadena California Photographer/Illustrator : Ricardo Salamanca at Salamagica, Santiago, Chile
Creative director / Art director : Hans Castro Gallo
Operations director : Albaro Ibarra
Copywriter :Roberto Leni
CEO : Nikki Robischon
No comments:
Post a Comment